A novel power toothbrush with multi-directional, triple zone cleaning technology.

Purpose: Numerous laboratory and clinical studies have proven that certain power toothbrush technologies are more effective in removal of dental plaque and reduction of gingivitis than regular manual toothbrushes. Regardless of this evidence, there is still a large group of individuals who prefer the experience of a manual-like toothbrush. Recently a novel multi-directional power brush has been developed as an alternative for those people who favor the traditional size and shape of a manual toothbrush and prefer the manual brushing technique, but would benefit from the greater cleaning efficiency of the power brush. Methods: This unique multi-directional power toothbrush with triplezone cleaning technology has been tested in multiple clinical trials. This special issue introduces the technical features of the brush and presents four clinical investigations conducted with this power toothbrush versus manual and sonic controls. Results: The studies described in this issue demonstrate the superior efficacy of the multi-directional brush in plaque and gingivitis reduction relative to control brushes, even in the hard-to-reach interdental spaces and marginal areas. (Am J Dent 2012;25 Sp Is A:3A-9A). CLINICAL SIGNIFICANCE: Dental professionals should consider this novel multi-directional power brush for patients who prefer a manual toothbrush experience but need improved plaque control and gingival health. : Dr. Malgorzata Klukowska, Procter & Gamble Health Care Research Center, 8700 Mason-Montgomery Road, Mason 45040, OH, USA. E: klukowska.m@pg.com