FOOD DISTRIBUTION IN THE 1990S: OPPORTUNITIES FOR U.S. PRODUCTS IN ASIA

Since 1979, Asia has been the leading regional market for U.S. agricultural products. Rising per capita incomes and the increased popularity of western fast foods is creating a wide range of market opportunities for U.S. food exporters in the Pacific Rim. High value products and convenience foods will be two of the fastest growing markets in Japan and the newly industrialized countries of Taiwan, South Korea, Hong Kong and Singapore. Bulk commodity exports will provide tremendous market opportunities in developing countries such as China, Indonesia, Malaysia and the Philippines.