Practical implementation of a business model based on Cloud computing technologies and IoT

This paper depicts a practical implementation of business model created by Centre for digital communications with customers of ALBA company and the framework of using cloud system in supporting that model. Software implementation includes Web and mobile applications for customers as well as control panel for software administration by company employees. The uniqueness of the implementation is reflected in the advanced geolocation services that include the generation of content according to the user needs based on the selected location of the city or settlements. The model also includes opportunities for further development with the use of IoT technologies to manage the waste disposal process.