Relation of the fractal structure of organic pigments to their performance

Different pigments embedded in polymer matrices were examined by small angle scattering of x- rays over 3 wave number decades. The scattering intensities show differences both in the mass fractal dimension (varying between 1.4 and 2.67) and the size of the particles. The differences are pronounced between dry pigment powders and the same powders in a polymer matrix as well as between the pigments themselves. Further, a correlation of pigment geometrical configuration and pigment performance, as perceived by the human eye, shows how pigments with a maximum color brightness per pigment mass can be created.