Вплив інноваційного маркетингу на формування товарної політики сільськогосподарського підприємства

The article is devoted to the diagnosis process innovation influence the formation of product line marketing policy of the company with further development of ways to improve. The author analyzes the theoretical and methodological developments in the field of commercial policy innovation marketing, research status of certain aspects of the marketing of agricultural enterprises, including commercial policy, development of specific proposals.