The Social Value of Expressing Personal and General Belief in a Just World in Different Contexts

Research conducted in France and Portugal has consistently found that expressing high versus low Belief in a Personal Just World (BJW-P) is more socially valued. Results concerning the Belief in a General Just World (BJW-G) have been mixed. We propose this reflects a higher resistance of BJW-P social value to contextual changes. Testing this idea was the main goal of three experimental studies conducted in France, Germany and Portugal. In Study 1 (N = 283) participants expressed higher BJW-G when asked to convey a positive versus a negative image in a job application at a bank. The opposite pattern showed up when they applied for a job at a Human Rights NGO, an employment assistance institution and a trade union. Participants expressed higher BJW-P in all contexts, except at the trade union (no significant differences). In Study 2 (N = 489) participants judged bogus candidates who expressed high or low BJW-P/G while applying for a job at the same contexts. The patterns of judgments replicated those of self-presentations in Study 1. In Study 3 (N = 158), participants were asked to judge targets who expressed high versus moderate versus low BJW-P at a trade union. The former target was more socially valued than the other two. High versus low BJW-P expression was associated with higher stamina and less unadjusted self-enhancement. We conclude that in Western societies the expression of BJW-P is more central to the legitimation of the status quo and that of BJW-G is more context sensitive.