BUSINESS MODEL INNOVATION AND VALUE COCREATION IN DIGITAL ENTREPRENEURIAL ECOSYSTEMS

This study describes the process of value co-creation between platform-based start-ups and investors in terms of operant and operand resources exchange. A qualitative research is conducting throughout semi-structured interviews to Spanish startups that have been funded in the last three years, in order to identifythe key resources, actors and interactions within the process of value co-creation within a B2B digital entrepreneurial ecosystem. Our preliminary findings demonstrate that offline platforms, personal interaction and negotiation ability enable and support the cocreation process between entrepreneurs and investors. Additionally, the exchange of operant resources between entrepreneurs, investors, and partners foster the process of business model innovationimproving the current business models.