A Taiwanese User Experience Questionnaire

The use of questionnaires is an efficient and inexpensive method to measure user experience. Existing user-experience questionnaires developed based on Western populations and cultures. Given that cultural differences can influence judgments and the experience of products, questionnaires on user experiences based on Western cultures are not necessarily universal. Therefore, the aim of this study was to develop a Taiwanese User-Experience Questionnaire (TUEQ) with semantic differential techniques to understand the experience of Taiwanese users in relation to interactive digital products. A 23-item TUEQ was constructed in this study. The TUEQ identifies four main dimensions contributing to the experience of Taiwanese users: pragmatic quality, general hedonic quality, contemporary hedonic quality, and unique hedonic quality. The practical implications of the TUEQ and further study needed for a satisfactory level of reliability and construct validity are discussed.