DA AGROINDÚSTRIA A MANUFATURA: ESTUDO SOBRE O PERFIL DOS PEQUENOS NEGÓCIOS, SUA ESTRUTURA ORGANIZACIONAL E ELEMENTOS ESTRATÉGICOS

This work aimed to identify the factors that influence the manufacturing strategy, upstream and downstream, analyzing the level of alignment among the different employees in the definition of production strategy in small and medium enterprises. So through a descriptive analysis of the companies in the Municipality of Sao Carlos, state of Sao Paulo, it was possible to identify that most of them operate for more than 10 years; have 2 to 4 members; has simple hierarchical levels; can be said to be family-owned enterprises and use the mass-manufacturing strategy. In contrast to the minimal knowledge of modern techniques.