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Art Sponsorship Success: An Empirical Investigation into Sponsor Recall and the Ambiguous Role of Visitors' Involvement
Art Sponsorship Success: An Empirical Investigation into Sponsor Recall and the Ambiguous Role of Visitors' Involvement
2017
Nicola Stokburger-Sauer
Verena Hofmann
Keywords:
Social psychology
Recall
Psychology
Public relations
Advertising
Correction
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