Penta-Helix Model in Sustaining Indonesia’s Tourism Industry

This study analyzes and sees Penta-helix actors’ role and contribution in maintaining the tourism sector during the COVID-19 pandemic. The involvement of these actors before the pandemic succeeded in advancing the Indonesian tourism sector. Since the COVID-19 pandemic, a large contraction in the tourism sector has been inevitable. This research was conducted using data analysis from NVivo 12 Plus software. The research data consisted of files and documents over three months (August, September, October) and supported by online media data related to the pandemic’s tourism sector. The study results showed that the government and business/private had the highest scores to maintain the tourism sector, with an average of 27.88% and 28.11%. Compared to other actors (academic, community, media), these high values were caused by a close relationship between government and business/private in the economy, employment, mobility, and tourism policy. Second, academic and community actors were in third and fourth place with 21.31% and 13.44%. Third, the actor with the lowest score was the media, with a score of 9.27%. During the COVID-19 pandemic, the media prioritized information about the spread and development compared to information on the tourism sector.