Innovación Tecno-Educativa “Google”. Plataformas Digitales, Datos y Formación Docente

espanolLas plataformas digitales estan generando los avances mas significativos en la innovacion educativa global. La pandemia mundial de Covid-19 esta acelerando la expansion de las plataformas digitales en educacion. Google es la corporacion tecnologica que, a traves de Google for Education, esta liderando la innovacion educativa mediante sus plataformas digitales. A partir de este contexto, el objetivo del presente articulo es analizar la innovacion en las practicas educativas y en la formacion del profesorado, a traves de las plataformas digitales de Google. Desde un enfoque cualitativo basado en la implementacion de una etnografia digital y una tecnografia, se han analizado en profundidad ocho sitios web de Google que tienen relacion con la formacion docente y los datos. Los resultados del estudio muestran que, a traves de la API de Classroom, se estan generando (1) nuevos procesos de control tecno-educativo, (2) nuevas dinamicas extractivas de los datos y (3) nuevas relaciones rentistas con la industria tecnologica. Junto a ello, se observa que la formacion docente para la innovacion tecno-educativa en Google se basa en un desarrollo profesional piramidal mediante certificaciones docentes, y en “comunidades educativas Google” que se auto-forman y expanden las herramientas y las logicas de mercado de la corporacion tecnologica EnglishDigital platforms are generating the most significant advances in global educational innovation. The global pandemic of Covid-19 is accelerating the expansion of digital platforms in education. Google is the technology corporation that, through Google for Education, is leading educational innovation through its digital platforms. In this context, the objective of this article is to analyze innovation in educational practices and teacher training through Google's digital platforms. From a qualitative approach based on the implementation of a digital ethnography and a technography, eight Google websites related to teacher training and data have been analyzed in depth. The results of the study show that, through the Classroom API (1) new techno-educational control processes are being generated, (2) new extractive dynamics of data and (3) new relationships are forming with the technology industry. Alongside this, it is observed that teacher training for techno-educational innovation in Google is based on pyramidal professional development, through teaching certifications, and on “Google educational communities” that are self-formed and expand the tools and market logics of this technology corporation.