Research Hotspots and Frontiers of Product R&D Management under the Background of the Digital Intelligence Era—Bibliometrics Based on Citespace and Histcite

The rise of “cloud-computing, mobile-Internet, Internet of things, big-data, and smart-data” digital technology has brought a subversive revolution to enterprises and consumers’ traditional patterns. Product research and development has become the main battlefield of enterprise competition, facing an environment where challenges and opportunities coexist. Regarding the concepts and methods of product RD (2) at this stage, researchers are paying more attention to the innovation, design, product development, identification, simultaneous engineering, consequence, and stage/gate model aspects of product development; and (3) factors such as long development cycles, high costs, and poor organizational design are now common problems in the product development process.