How can machine learning aid behavioral marketing research
2020
Behavioral science and machine learning have rapidly progressed in recent years. As there is growing interest among behavioral scholars to leverage machine learning, we present strategies for how these methods that can be of value to behavioral scientists using examples centered on behavioral research.
Keywords:
- Correction
- Source
- Cite
- Save
- Machine Reading By IdeaReader
44
References
8
Citations
NaN
KQI