Teaching "Big Data" in a Business School: Insights from an Undergraduate Course in Big Data Analytics

In this article, we describe the development of an undergraduate business course in “Big Data Analytics.” We outline the preparation necessary for the development of such a course and describe our experiences with the initial delivery this course in a business school at a regional university located in the southeastern United States. In particular, we focus on challenges that an instructor may face as well as hurdles that students may need to overcome to be successful in the class.