Platform Enterprise Business Model: Their Essence and Particularity

Purpose: The purpose of this is present research to explore the essence and particularity of platform enterprise business model. Design/Methodology/Approach: Grounded theory are used to abstract the elements of platform by two step coding, and then social network relation analysis are used for the core modules and their relation of platform enterprise business model. Findings: The present study abstracted four core modules and constructed the platform model structure, and analyzed its essence and particularity. Originality/Value: In most research of business model, the value creation and capture are seen as the core of value logic, while this study found that the value delivery and creation are more important for a platform enterprise business model.