Multimedia content publishing on multiple platforms

A system and method for multimedia content publishing on multiple platforms are herein disclosed. According to one embodiment, the computer-implemented method includes receiving specified settings from a plurality of configurable template settings for a custom channel application, receiving specified platforms from a plurality of platforms for the custom channel application; publishing the custom channel application to each of the specified platforms, and providing a user interface of the custom channel application that is customized based on each of the specified platforms.