Introduction: The 2019 Canadian Federal Election

This initial chapter provides an overview of the 2019 campaign, the result of the election and how it contributed to our understanding of political marketing theories and practices. The chapter also positions the Trudeau minority government outcome in a broader historical context, and it will introduce the chapters to follow and develop a unifying theme. It also places this edited collection in an academic and professional context and lays the groundwork for additional theoretical and methodological research on the roles and effects of political marketing in and out of elections in the Canadian context and, to some degree, internationally.