RISK ASSESSMENT ON AIR CHINA JOINING STAR ALLIANCE

The paper firstly analyzed the risk the air china may face when it join star alliance, and identify and measure it. Additionally the paper identified the risks faced by Air China when it cooperated with Star Alliance through the environmental analysis and flow chart Method. Secondly, airline alliance risk fuzzy comprehensive assessment model was proposed using the relevant knowledge including AHP, fuzzy comprehensive evaluation, and the risk characteristics of airline alliances. The index system of evaluation was established and the index weight was computed. Through consultation to the experts and careful filtration, indicators of first class risk and second class risk were screened out. Then, the weight of each indicator through AHP was figured out. Finally, the risk degree about Air China cooperating with Star Alliance was evaluated through the risk fuzzy comprehensive assessment model, and some preventive measures were provided and recommended to degrade the degree of risk level for Air China.