Improving the Level of Digital Maturity of the Company (Based on Example of Reckitt Benckiser Group PLC)

The article presents digital tools that can impact the overall performance of the company positively. It also considers the standard as well as the digital value chain, and it is visualized how digitalization accelerates all processes. The stages of the value creation process are detailed, and during the stages digitalization accelerates and improves the processes. The impact of digitalization on the company is illustrated using an assessment of the current level and the expected level of digital maturity of the company after the introduction of digital tools. Critical success factors are formed, as well as digital competences of management are underlined.