The Effect of Consumers’ Cognitive and Practical Knowledge in Accepting Mobile Banking

Recently, as internet-based shopping and internet banking services have expanded into the mobile sector, mobile banking services have been showing a rapid increase. The increasing number of consumers using mobile banking services means that consumers are rapidly adopting technologies related to mobile banking services. The study examined the influence of consumer knowledge on the acceptance of mobile banking services by applying the Technology Acceptance Model(TAM). The study structurally analyzed how consumer knowledge (cognitive knowledge and practical knowledge) influences mobile service acceptance after going through “perceived ease of use” and “trust,” which are critical variables in the mobile banking services. The result showed that the cognitive knowledge and practical knowledge are both positively influencing “perceived ease of use” and “trust” of mobile banking. Also, the study was able to confirm that both variables are positively impacting the acceptance of mobile banking. The study examined the relationship between consumer knowledge, mobile banking property, and acceptance through the structural equation model (SEM).