Balikesir İlinin Kirsal Turizm Potansiyelinin Değerlendirilmesi

Depending on the socio-economic development of societies, some changes have begun to occur in their travel preferences. Thus, it has been important that different types of tourism be developed in order to meet the changing tourism demand, to provide more benefits from tourism and to obtain a competitive advantage against the rivals. One of the alternative tourism types is rural tourism. Today, the increasing noise, environment pollution, monotony, stress and so many negatives brought about by urbanization have allowed understanding of tourism to start to adopt rural tourism slowly. Turkey has a favourable geographic, cultural and humanity structure for rural tourism. Through all these rich resources, the increasing demand for rural tourism can be met, a considerable amount of share can be gained and many advantages can be taken. However, as in all types of tourism, it is essential to express that local analysis be carried out while dealing with rural tourism. The determination of local facilities for rural tourism is very important in that strategies of tourism all across the country should be identified in a more realistic way. It is necessary that the strengths and weaknesses, threats and opportunities of each region having the potential to develop in terms of rural tourism be exhibited