A Study On Promotional Fares And Service Quality In Aviation Industry With Special Reference To Coimbatore City

In Aviation industry, service quality and price have an important role in influencing customer satisfaction. Customer loyalty plays a significant role and today securing that loyalty requires quality right price. It is vital role to have customer satisfaction because customers bring lots of revenue with them and only then it will be possible for the airlines to operate profitability. This study was conducted with the objective of finding out the different promotional fares implemented by airlines and which airline provides more offers to the customer and also to find out the customer satisfaction in airways in various objects like price, quality, service and source of booking and it serves to add knowledge by improving the understanding of how service quality and price affect customer satisfaction in full services airlines and to determine attribute that passengers consider important in judging quality of service quality. It shows that the promptness and accuracy of service, price significantly influence customer satisfaction. The findings of this study are based on the analysis of a sample of 200 respondents