Percepção de consumidores paulistas em relação à carne ovina: análise fatorial por componentes principais

In this study, the objective was to identify the satisfaction and preferences degree of Sao Paulo state consumers on the quality of ship meat (color, flavor, tenderness, juiciness and fat), nutritional value, food security, availability, place of purchase and satisfaction with the product customers (cuts, packaging, origin, price, availability). For this, we surveyed the application of 93 questionnaires with 33 questions to the consumers of lamb meat. The data were submitted to a Factor Analysis in Principal Components and Distribution of Frequencies. The main items of sampling were: satisfaction with the product; preferences; consumption of meat; available for purchase; standard of meat and profile of the consumer. Indirectly, consumers appeared as weaknesses in the supply chain: low availability of the product, high prices and high level of informal market. The results indicated the possibility of market segmentation in terms of schooling and income, where the meat characteristics as the amount of fat and flavor should be taken into consideration.