Consumption Behavior of College Students and Its Countermeasures

As consumers without any income,the consumption awareness,patterns and attitudes of college students have taken on a trend close to the newly existing income-rich groups,and the phenomenon and concept of consumption beyond their own student status is worthy of more attention and deep thinking.Through analyzing the status of the consumption behaviors of S University students,this article aims to find out the specific problems of the students′ consumption,and puts forward countermeasures and suggestions to solve the consumption problems.