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Customer Win‐Back: How to Recapture Lost Customers – and Keep Them Loyal
Customer Win‐Back: How to Recapture Lost Customers – and Keep Them Loyal
2002
Amanda L Collins
Keywords:
Marketing
Customer retention
Customer delight
Business
Customer profitability
Conversion marketing
Customer advocacy
Advertising
Customer to customer
Customer equity
Customer reference program
Customer satisfaction
Loyalty business model
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