Comunicar gobiernos fiables. Análisis de la confianza como valor intangible del Gobierno de España

The evolution of the Public Administration is fostering an academic and professional debate about the need of a relation-building oriented communication. This research focuses on trust as a feature of relations: it analyzes trust in central Spanish government and in its Prime Minister (1999-2012). Laying on these research data, that show that the economic crisis is modifying citizens’ judgments about institutions and leaders, this article discusses implications for communication, in order to build trust as an intangible asset of governments.