The effect of age, gender and noise sensitivity on the liking of food in the presence of background noise

Abstract The liking of food in the presence of background noise has been associated with the noise type and level. So far, however, there have been few studies investigating the non-acoustic factors associated with food perception in the presence of background noise. This study investigated the food liking due to three non-acoustic factors (i.e. gender, noise sensitivity and age) in the presence of background noise, relative to the ambient background noise (i.e. no noise conditions). Fifteen participants rated the liking of food via questionnaires. The perceptual relative food liking due to age, gender and noise sensitivity at different noise types and levels were presented. The results indicated that age, noise sensitivity and gender influence relative food liking. Females had lower liking ratings of food than males (p=0.038). Noise sensitivity was also negatively correlated with the relative liking of food (r= -0.72, p