A new frontier : social media

There's no denying it, Facebook and the larger social media age has arrived, and it's here to stay. Just as the first personal computer changed the way lawyers communicate, litigate, research, and market, so social media has irrevocably altered the landscape of the profession. In a paper drafted for The Law Society of South Africa in 2012 "Introduction to Social Media - Legal Implications for South African Law Firms" it stated that social networking is not a fad and its application is an important development in the communication technology that will shape changes in how we communicate.