The business model canvas as a platform for business information literacy instruction

Purpose – The purpose of this paper is to describe how the graphic organizer the Business Model Canvas can be used as a platform for business information literacy instruction. Design/methodology/approach – This paper is a case study of the application of the Business Model Canvas in business information literacy instruction in an academic setting. Findings – Entrepreneurship students can struggle to differentiate between the purposes of databases and to integrate research findings into the planning of their business. The Business Model Canvas (BMC) provides a common framework for entrepreneurship students to understand the different purposes of the many information sources available and imposes the iterative process of making and testing assumptions against research. Research limitations/implications – The findings discussed here are used in business and entrepreneurship classes, and thus far this process has been used with that group in mind. This case study also discusses relatively new processes; the t...