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Global perspectives on service
Global perspectives on service
2013
James ‘Mick’ Andzulis
Steve Baron
Aidan Daly
Susan Dann
Kate Daunt
Bo Edvardsson
Michael Ehret
Bo Enquist
Jillian Dawes Farquhar
Dominique A. Greer
Christian Grönroos
Johanna Gummerus
Sue Vaux Halliday
R. Craig Lefebvre
Veronica Liljander
Robert F. Lusch
Charles Martín
Carolyn Massiah
Janet R. McColl-Kennedy
Cristina Mele
Larry Neale
Richard Nicholls
Emmanuel Ogbonna
Andrea Ordanini
Adrian Palmer
Lia Patrício
Adam Rapp
Javier Reynoso
Mark S. Rosenbaum
Ko de Ruyter
Niels Schillewaert
Samuel Petros Sebhatu
Kunio Shirahada
Merlin C. Simpson
Alastair Tombs
Sven Tuzovic
Stephen L. Vargo
Florian von Wangenheim
Alan Wilson
Jochen Wirtz
Steve Worthington
Ting Yu
Keywords:
Business-to-government
Service product management
Environmental resource management
Service design
Business marketing
Marketing
Service guarantee
Service system
Marketing research
Business
Return on marketing investment
Tertiary sector of the economy
Public relations
Relationship marketing
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