Рекламная деятельность: проблемы и перспективы

Analysis of the advertising concept is given in the article. Four main groups of issues are developed. They are the issues of interference between advertising and social system; advertising effect on different public institutions and these institutes influence on the advertising kinds; advertising influence on the separate public processes; the fourth group of issues is connected with the concepts of social heritage, advertising-cultural stereotypes, domestic advertising, foreign advertising.