The Development of the Corporate Social Responsibility in Companies in the Czech Republic and Austria

This article was created on the basis of a research task at College of Polytechnics Jihlava (VsPJ) in the Czech Republic under the name "The Influence of Trust, Reputation and other Intangible Assets on Company Performance". The objective of this article is to compare and evaluate the development of social responsibility of companies (hereinafter referred to as CSR) in the Czech Republic and Austria. Results of research concerning social responsibility of companies in both countries during roughly the last decade were compared. We started to investigate CSR in these countries since 2002 to the present. Data from years even before this period also appear here. The reason is the fact that social responsibility of firms was established in firms in leaps, and it is necessary to to comprehend this activity as a continuum in time. The findings brought positive results concerning a great advance in the area of social responsibility in the Czech Republic as well as Austria, where this strategy is ingrained and developed. The qualitative comparison method was selected as the method of research.