The Role of Imams and different Institutions in Hygiene Promotion of BRAC WASH Programme

The BRAC WASH (water, sanitation and hygiene) programme aims to reach 37 million people with hygiene education and promotion. This paper describes three community-based aspects of hygiene education. The first involves cooperation with Imams and the Masjid Council for Community Advancement, to deliver 12 Khutba (sermons) on hygiene, sanitation and the position of women over time in the mosque. The second strategy is school hygiene promotion including construction, school brigades (health clubs), training, and school committees. The third strategy is promotion of improved hygiene practices through folk media carried out by the theatre groups in BRAC’s own Social Development Department and by local folk media groups in the areas where the WASH programme is active.