The Key Role of Applied University Education in Poverty Alleviation by e-Commerce: A Case Study of Rural Taobao in China

Based on the analysis of rural Taobao in China and China's poverty reality, the paper deals with how to unleash the great potential of applied university education in poverty alleviation by e-commerce. Three main research items are discussed here, including function of applied university education in social service, poverty alleviation by e-commerce, and analysis of rural Taobao model in China. The research explores a new way to combine the function of applied university education with poverty alleviation, so as to improve its quality and meet with actual demands.