Shaping of Panzhihua's Cultural Personality and Construction of Regional Cultural Highland

In the course of historical development, Panzhihua has been integrating the cultural characteristics of various ethnic groups, at the same time, its unique geographical position and complex cultural background provide favorable conditions for the shaping of cultural personality and the construction of regional cultural highland. Therefore, through the study of Panzhihua cultural personality and the construction of regional cultural highland measures and countermeasures analysis, the aim of the paper is to lay the foundation for the better transmission and promotion of the regional culture of Panzhihua and the healthy development of the regional real economy and cultural industries.