СИСТЕМА ЯКОСТІ ТУРИСТИЧНОГО ПРОДУКТУ ЯК НЕВІД'ЄМНА ЧАСТИНА СТАНДАРТИЗАЦІЇ ПОСЛУГ В МІЖНАРОДНОМУ ТУРИСТИЧНОМУ БІЗНЕСІ

The article is devoted to modern aspects of the development of the tourism and hospitality industry of the international tourism business. The authors emphasize the relevance and the need to ensure and improve the quality of the domestic tourist product, in the face of changing tourist demand and significantly increased domestic and inbound tourist flows. Modern consumers of services in the hospitality and tourism industry have significant tourism experience, and compliance with international quality standards is a prerequisite for the further development of tourism and hospitality both in our country and in the arena of the international tourism market. The article examines aspects of the concept of «quality» in relation to goods and services, as well as the distinctive features of «quality of the manufacturer» and «quality of the consumer». The features of quality assurance in the sphere of the tourism and hospitality industry are described: this is a wide variety of activities and a wide range of functions that are implemented by industry enterprises (organizational, production, service and trade functions). The authors consider the issues of the formation of a quality assurance mechanism at the enterprises of the tourism and hospitality industry. In the conclusion, the steps, the proposed stages and the model for the formation of a mechanism for ensuring the quality of the tourism and hospitality industry are outlined. The problem of product quality assurance is universal in the modern world. Much in the development of any industry depends on how successfully it is solved. However, the quality indicators, as well as the problems associated with the production of quality products, are specific to each industry, including the tourism sector. The very concept of quality, interpreted as a philosophical category expressing the existing certainty of an object, thanks to which it is precisely this and not another, in relation to a product is defined as a measure of utility, a set of properties of a product, its ability to satisfy certain social and personal needs. In a post-industrial society, quality is a key success factor, ensuring customer satisfaction with the service provided, returning him for repeat purchases and, as a result, the economic growth of the company providing this service.