Philosophic analysis on the media of Mcluhan

Mcluhan is known to the world for his medium philosophy,but some of his ideas are erroneous statements.While "medium is the message" is a witty remark to have impressed all of us,his other conclusions that printing culture triggers industrial revolution and media determine market economy are inexplicable misjudgements.This paper analyzes what is false in his conclusions to clarify what is true.