Measuring the technical efficiency of public service broadcasters: An application of DEA in Spain

espanolLa excesiva deuda publica que presenta la economia espanola obliga a analizar la e ciencia en la gestion de los recursos publicos. Dentro de este contexto, este articulo mide la efi ciencia tecnica de los servicios publicos autonomicos de television en Espana a traves del Analisis Envolvente de Datos (DEA). Los resultados indican que varias televisiones autonomicas no son e cientes y que requieren variar algunos de sus inputs para garantizar su sostenibilidad. Ademas, los servicios publicos regionales de television que siguen un modelo de gestion basado en externalizar parte de su actividad son mas e cientes. Esta investigacion tambien aporta un modelo teorico y una aplicaci on metodologica a la medicion de la e ciencia en el sector de los medios de comunicacion puublicos. EnglishThe excessive debt of the Spanish economy in the last few year raises the issue of eciency in the management of public resources. Within this context, this research measures the technical eciency of regional public service broadcasters (PSBs) in Spain using data envelopment analysis (DEA). The results indicate that several corporations are not ecient and they need to make decisions regarding some of their inputs to guarantee their sustainability. In addition, those PSBs following a management model based on outsourcing are more ecient. This research also provides a theoretical framework and a methodological application for the measurement of e- ciency in the public service media sector