A Study of The Usage of Travel-related WeChat Mini Programs

Travel-related APPs play an increasingly important role in our travels. However, due to the low-frequency nature of travel, we have to admit that travel-related APPs are used less frequently. Therefore, the author associates the role of WeChat mini program in travel context. Since the mini program has just been released by WeChat, functional aspects may not be complete. Meanwhile, it is also full of unknowns for those who are used to using general APPs. This study, therefore, will explore the relationships among affordances provided by travel-related mini programs (TRMP) and constraints while using those mini programs, as well as the travelers’ perceived value regard to TRMP and usage of TRMP.