Cost–Effectiveness Analysis of a Behavior Change and Social Marketing Intervention

This report develops a methodology for understanding an ex-ante cost-effectiveness analysis (CEA) regarding optimal breastfeeding promotion. This is a behavior Change and Social Marketing activity. The study compares the “with” to the “without” project case scenarios. A model has been developed to estimate the cost per Disability-Adjusted Life Year (DALY) saved, cost per diarrhea case averted, cost per diarrhea death averted, and cost per stunting case averted.