Research on the Layout of the Chinese Tag Cloud

Tag clouds are now very popular in websites because of its ability to recruit the activity of web users into effectively information retrieval. In recent years, although there are many researches on English tag clouds, few are known about Chinese tag clouds. In this paper, we investigated the layout of the Chinese tag cloud, and analyzed eight visual features of the Chinese tag cloud according to users’ browsing behavior. Our results could provide a theoretical reference for the tag cloud designers.