The evolution of external technology commercialisation motives

In this paper we have presented the case study examining the concept of evolution of external technology commercialisation (ETC) motives. The theoretical proposition that the lowering of uncertainty along the innovation process would lead to a distinct pattern of evolution of external technology commercialisation motives at different innovation process stages received some very encouraging support from the evidence collected. It was discovered that while ETC in early innovation phases tends to be strategic, towards the end monetary motives gain favour as valuation becomes easier. Thus we feel that the research merits continuation both in order to delve deeper into this phenomenon and to provide further validation to the anecdotal evidence presented here – that however does suggest that the concept is clearly apparent in the case of Company ℧.