Wives’ employment, time pressure, and mail/phone order shopping: An exploratory study

Abstract This article considers whether employment outside the home contributes to the feelings of time pressure experienced by working wives and their husbands. It then examines, for both spouses, whether or not feelings of greater time pressure are associated with mail/phone order preferences. Data gathered from 197 married persons residing in 34 states and the District of Columbia suggest that wives’ employment outside the home is related to both spouses’ feelings of time pressure. For neither spouse are feelings of greater time pressure linked with preference for nonstore shopping alternatives.