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Study on the Influence of Advertising Attractiveness on the Purchase Decisions of Women and Men
Study on the Influence of Advertising Attractiveness on the Purchase Decisions of Women and Men
2013
Małgorzata Łatuszyńska
Agata Wawrzyniak
Barbara Wąsikowska
Fatimah Furaiji
Keywords:
Marketing
Business
Advertising
Public relations
Purchasing
Attractiveness
Consumer behaviour
Psychology
Correction
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