Pequeñas empresas alimentarias locales: Retos e iniciativas para lograr el crecimiento de negocios entre propietarios y gestores masculinos y femeninos
2012
Since 1990 close to 2000 small-scale food enterprises have been established in Norway. This
can be seen as a result of a proactive policy promoting diversification in rural areas. Part of the funding has
been dedicated to women and young people to ensure better gender equality and recruitment. The instruments
have been successful in terms of gender equality with women receiving over 40 percent of the new
business start up grants. However, a recent evaluation reveals that the goals of increased profit, settlement and
employment in rural areas have not been met. In this article we are analysing growth ambitions and initiatives
for achieving business growth among male and female owners/managers of small scale food enterprises
in Norway. We are also asking how these owner/managers ambitions correspond to public goals for such enterprises.
Our analysis shows that growth aspirations are explained by wishes of owners to secure their businesses
and receive higher income. Contrary to policy aims of expansion of small scale food products into a
national market, enterprise owners/managers consider growth in established local and regional markets to be
most relevant. Among small scale food enterprises, there are close to 50 percent female owners/managers.
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