How to Integrate Work and Deepen Expertise

The following sections are included:Development projects enable functions to integrate their work and advance their knowledgeThe FunSaver languished initially because the film division worried that the camera would hurt film salesThe project leader wanted the CAD/CAM system to integrate the work of team membersThe project provided Kodak with an alternative to a tradition that had become a rigidityThe reason for a company's successes can become an obstacle to developing the new capabilities that it needsHewlett-Packard had virtually no mechanism for getting its divisions to work together to develop its first PCThe low status of manufacturing people at many companies saps the function's ability to attract talent and solve problemsHP leaders wanted the DeskJet project to alter the status of design and manufacturingChaparral uses customers, suppliers, and competitors to benchmark its processes