Contributions de l'œnotourisme pour la Vitiviniculture de l'État de São Paulo (Brésil)

The Pro-wine project, funded by the Foundation for Research Support of the State of Sao Paulo - FAPESP, characterized the progress of a group of small wine producers in the State of Sao Paulo from the insertion in the routes rural tourism and wine tourism. The main wine routes of the state are located in the metropolitan area of Sao Paulo and express traditional regions of wine production. This work aims to highlight the main contributions of wine tourism to the wine industry of the State of Sao Paulo, mainly: enhancement of the landscape, strengthening of governance, formalization of the smallholder and improvement of production quality. The work is based on the results of projects financed by FAPESP: “The Modalities of Territorial Governance in the State of Sao Paulo: coordination, territories, public policies and development” (2011/50837-9) and “Territorial Governance in Brazil: institutional specificities, spatial logics and development policies” (2015/25136-8). The growing demand of tourists increases the potential of the wine business with new investments in the productive structure. The need for expansion of activity vitivinicole and conquest of new markets goes through formalization through the organization of cooperatives and governance between agents.