Performance Measurement in CV. Sinar Energi Gemilang with Balanced Scorecard Method

This study aims to measure the performance carried out on CV. Sinar Energi Gemilang (SEG) with the Balanced Scorecard method. The next objective is to find out the contribution of the factors that influence performance on the CV. Sinar Energi Gemilang uses the Balanced Scorecard method which includes four perspectives, namely financial perspective, customer perspective, internal business perspective, and growth and income perspective. This research is a type of qualitative descriptive research. The data used in the form of documentation, questionnaires, and interviews. Indicators from a financial perspective are revenue growth and budget realization. Indicators from the customer perspective are market share, customer retention, customer acquisition, and customer satisfaction. The indicator of an internal business perspective is the process of innovation, operational procedures, after-sales processes. Indicators of growth and learning are the level of employee satisfaction, employee retention, employee productivity. The results show 1) performance from a financial perspective shows growth. 2) performance from the customer's perspective shows good results. 3) performance from an internal business perspective starts to improve. 4) performance from the perspective of revenue growth shows good results