Rodale Press (a)
2010
DOESN'T MEET STANDARDSMaria Rodale, 32-year-old heir apparent to Rodale Press (Runners' World, Bicycling, Organic Gardening, Prevention Magazine) is about to begin a sabbatical to prepare herself for her as-yet-to-be-determined leadership role. She must consider several challenges: ascertaining her new job and convincing the chairman (her mother) to share power, gaining the confidence of more-experienced senior management, navigating family (shareholder) politics, and charting a new corporate direction and strategy. See also the B case (BP-0394).
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